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University of Nebraska–Lincoln

Agricultural Economics

Decision-making At Work for Nebraska

National Agri-Marketing Association 

University of Nebraska-Lincoln Student Chapter                           

 NAMA-Kick-Off Event

 

 

 

 

 

 

 

Nebraska NAMA - National Finalists
The Nebraska NAMA marketing team was named a national finalist at the 2009 NAMA Annual Conference April 14-17, in Atlanta, Georgia.  The team developed a marketing plan for Max PB TRAX, a peanut butter product.  At the competition, the marketing plan was presented to a panel of marketing experts. 

 

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What is NAMA?

The National Agri-Marketing Association (NAMA) is a national organization that consists of 25 regional chapters of agri-marketing professionals and more than 3,500 professional and student members.

Members come from organizations and companies that produce agricultural and food products and provide services to the agriculture and agribusiness industries. Members include agricultural associations and companies, advertising and marketing agencies, communication organizations (publication, radio and television, and newspaper), and other businesses involved in promoting agriculture.

Student NAMA chapters, with over 1,500 members from thirty-seven chapters at leading universities and colleges, compromise an important component of professional membership.

Through NAMA, students learn first-hand from professionals in marketing, advertising, communications, sales, and promotion about the various career opportunities available in agri-marketing. During the year, students develop valuable personal contacts and working relationships with agri-marketing professionals. However, one of the greatest benefits for students is the opportunity to develop effective managerial, leadership, and presentation skills.