The Department of Agricultural Economics, University of Nebraska-Lincoln Extension, and the Nebraska Soybean Board are sponsoring the Winning the Game program for 2010. This year the group is again offering the newest components in the series, Launch Your Pre-Harvest Marketing Plan and Launch and Land Your Post-Harvest Marketing Plan. Developed by Extension ag economists, these three-hour workshops are presented by Extension Educators, Specialists, and Consultants. Now more than ever, a good strong marketing plan is essential for financial success on the farm.

Those taking part in the Launch Your Pre-Harvest Marketing Plan workshop will examine the key elements of a solid marketing plan, as well as learn how crop insurance, target prices, decision dates and pricing tools work together to help secure a good average price for their crop. Producers will write their own marketing plan then implement it in a realistic market-simulation game.

Starting a post-harvest marketing plan can be a challenge. In the latest workshop in the series, Launch and Land Your Post-Harvest Marketing Plan, producers will learn what questions to ask to better size-up the market after harvest. Participants will write their own post-harvest marketing plan and then practice exit strategies during yet another marketing game simulation.

Potential sponsors for the workshops include banks, insurance agents, and Extension educators. Anyone interested in sponsoring a workshop can read more about it and contact Ross Miller ross.miller@huskers.unl.edu (402) 472-2542.